“Zona Libre” is an exhibition that seeks to highlight and promote the art of artists from the San Diego-Tijuana region. Its focus is on the rich cultural diversity of this cross-border area, providing a platform for the artistic expression characteristic of the region. The goal is to cultivate a collective of artists that transcends borders and becomes a cultural legacy for both cities. The design approach highlights a unifying visual narrative that reflects the borderless nature of art, celebrating the unique cultural mix in a single, cohesive space that honors and promotes intercultural exchange and growth between artists from the region.
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