WDC 2024 CELEBRATED OUR CROSS-BORDER SPIRIT
THROUGH WORLD-CLASS DESIGN
AND CROSS-BORDER COLLABORATION
TRANSFORMING HOW WE SEE, CONNECT, AND DESIGN FOR THE FUTURE
2024
The World Design Capital 2024 designation celebrated the transformative power of design in shaping resilient, inclusive, and forward-thinking
Through a year of dynamic events, San Diego Tijuana showcased that design is more than aesthetics—it drives systemic change, unites diverse communities, and sparks innovation. The designation amplified the region’s identity as a binational hub of creativity and collaboration, leaving a lasting legacy of design-driven solutions, cross-sector partnerships, and a shared sense of pride in its role as a global leader in urban innovation.
The World Design Spotlight will showcase a carefully curated selection of design stories that shape our region. Through digital content capsules, we will share inspirational stories that highlight design-driven innovations, designers, design firms, design studios, and projects in the San Diego Tijuana region.
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A celebration and media workshop-press conference to present the WDC 2024 Program. Our San Diego Tijuana communities will celebrate receiving the World Design Capital designation for 2024 in a program that includes: ○ Multidisciplinary community performances ○ Launch of WDC 2024 World Design Spotlight ○ Launch of World Design Spotlight videos featuring stories by Taylor Guitars, CBX, and CECUT
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The World Design Festival, powered by Tijuana Design Week 2024, delivered a vibrant and inspiring program that explored cutting-edge themes through creativity and innovation. Bringing together designers, thought leaders, and visionaries, the festival showcased the transformative power of design in shaping the future of our communities.
The international design community came together through immersive installations, thought-provoking discussions, and hands-on workshops—all centered on radically inclusive design.
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Beyond Boundaries was a two-day conference that united global leaders to advance design-led urban policies for more sustainable and inclusive communities. Now evolving into a biennial “Ideas Festival,” it will continue fostering collaboration at the intersection of design, policy, and societal transformation.
WORLD DESIGN POLICY CONFERENCE
The World Design Capital Network of Cities united industry leaders, visionaries, and global communities to celebrate the power of design in driving innovation and shaping more connected, resilient cities.
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On November 16, 2024, the World Design Capital 2024 journey culminated in a memorable celebration, marking the official handover of the title to the next World Design Capital, Frankfurt RheinMain.
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The selected initiatives featured a diverse range of projects, events, exhibitions, activations, and symposia—many offering opportunities for active participation and engagement. Event details and participation opportunities were shared through the Community Program and the Official Calendar of events.
COMMUNITY PROGRAM
The WDC 2024 Club was an inclusive community for young people from diverse backgrounds, bridging aspirations with initiatives to create lasting impact. Together, members helped shape a future that reflects the spirit of our region.
WDC 2024 Club
This program provided funding across multiple categories to support public programs, projects, events, and festivals aligned with the World Design Capital 2024 Focus Areas.
GrantsDesign a Better Future
Our mission to design a better future is inseparable from our commitment to JUSTICE, EQUITY, DIVERSITY, AND INCLUSION. It is central to our mission that every individual has full opportunity to thrive in the many different kinds of communities in which we live, work, and design.
JUSTICE
Dismantling barriers to resources and opportunities in society so that all individuals & communities can live a full & dignified life.
EQUITY
Allocating resources to ensure everyone has access to the same resources & opportunities. Equity recognizes that advantages and barriers—the ‘isms’—exist. Equity is the approach & equality is the outcome.
DIVERSITY
The differences between us based on which we experience systemic advantages or encounter systemic barriers to opportunities.
INCLUSION
Fostering a sense of belonging by centering, valuing, & amplifying the voices, perspectives & styles of those who experience more barriers based on their identities.
PARTNERS
We extend our deepest gratitude to World Design Organization (WDO)® and the five organizing partners of the World Design Capital 2024.
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