Carlos Sánchez

Carlos Sánchez

Designer

Ferrari

Sandra Equihua

Emmy Award Winning Designer & Voice Actress

Emmy award winning Sandra Equihua is a Tijuana born artist, designer and voice actress based in the city of Los Angeles. Sandra received her BFA in Graphic Design at Ibero University in Tijuana, Mexico and shortly after branched to character design for animated series and films. She has had the pleasure of working on different projects at Sony, WB, Disney and Nick Jr. In 2007 at Nickelodeon, with her husband Jorge Gutierrez, she created and designed the multiple Emmy award winning animated series, El Tigre, The Adventures of Manny Rivera. In 2014 she and her husband once again collaborated to make the animated feature The Book of Life, produced by Guillermo del Toro for 20th Century Fox. She most recently designed and voiced characters for the new limited series Maya and the Three at Netflix.

Jorge Gutiérrez

Emmy & Annie Award Winning Director, Writer, and Actor

Emmy and Annie award winning Jorge R. Gutierrez is a Mexican animator, painter, voice actor, writer, and director. Born in Mexico City, raised in Tijuana, CalArts Experimental Animation BFA & MFA, Gutierrez has completed various films, cartoons, and paintings exploring his love affair with Mexican pop and folk culture. Gutierrez was the director & co-writer of the Guillermo Del Toro produced animated feature The Book of Life for Fox which earned him a 2014 Golden Globe Award nomination. He was also the writer & director of the Emmy nominated Son of Jaguar VR short for Google. Along with his wife and muse, Sandra Equihua, they created the multiple Emmy Award-winning animated series El Tigre, The Adventures of Manny Rivera for Nickelodeon. Gutierrez most recently created, wrote and directed the event series Maya and the Three for Netflix which recently won 4 Emmys and 2 Annie Awards, including Best Children’s TV/Media award. Gutierrez is currently developing a Netflix animated feature named I, Chihuahua! with Gabriel “Fluffy” Iglesias.

Mariana Eidler

Mariana Eidler

Director of Food Design at the Barcelona School of Design and Engineering

Don-Norman Photo by Peter Belanger

Don Norman

Founding Director

The University of California, Design Lab

Don Norman is now busily engaged in his 5th retirement. He was the founding Director of The Design Lab at the University of California, San Diego, is co-founder of the Nielsen Norman Group, retired but an active board member, a member of the National Academy of Engineering, and former VP of Apple. His latest work expands the notion of being human centered to consider the impact upon the environment, upon all cultures, and upon quality of life: Humanity centered.
Christopher Hawthorne

Chris Hawthorne

 Former Chief Design Officer of Los Angeles

Christopher Hawthorne is an architecture critic, educator, and filmmaker. He served from 2018 to 2022 as the first Chief Design Officer for the city of Los Angeles, a position appointed by Mayor Eric Garcetti. In this role he provided design oversight for major building and infrastructure projects across the city as well as launching initiatives related to housing, architecture, urban design, civic memory, and public art.

From 2004 to 2018 Hawthorne was the architecture critic for the Los Angeles Times. His writing on architecture and the arts has also appeared in the New York Times, The New Yorker, The Atlantic, Harvard Design Magazine, Architect, Architectural Record, Domus, and many other publications. With Alanna Stang, he is author of The Green House: New Directions in Sustainable Architecture (Princeton Architectural Press).

His earlier teaching appointments include positions at the University of Southern California, Occidental College, the Southern California Institute of Architecture, and U.C. Berkeley. A frequent collaborator with KCET-TV, the PBS affiliate in Los Angeles, Hawthorne wrote and directed the documentary “That Far Corner: Frank Lloyd Wright in Los Angeles,” for which he received an L.A.-area Emmy Award. He also received an Emmy for his work his as executive producer on KCET’s “Third L.A. with Architecture Critic Christopher Hawthorne.” From 2015 to 2022, first at Occidental and then at USC, he led the Third Los Angeles Project, a series of public conversations about architecture, urban planning, mobility, and demographic change in Southern California.

Hawthorne was the Fall 2022 Bernadette Ma Distinguished Visiting Fellow at the U.C. Berkeley College of Environmental Design. He has been a Mid-Career Fellow at Columbia University’s National Arts Journalism Program and a Resident in Criticism at the American Academy in Rome.

Lila Avilés

Director, Screenwriter, and Producer

Alejandro Miranda

Alejandro Miranda

VFX artist for Game of Thrones, Wanda Vision, and Stranger Things.

Ceci Bastida

Ceci Bastida

Singer & Songwriter

Ceci Bastida is a Mexican singer-songwriter. Ceci was born in Tijuana, Baja California, México. and is well known for playing keyboards and vocals in Mexico’s punk rock band Tijuana No! at the age of 15.

Krzysztof Wodiczko

Krzysztof Wodiczko

Artist

Diego Negrete

Brand Identity Designer

AtticSalt

Typographer and Graphic designer from Tijuana México, I’ve been working as a branding designer since 2012. In 2014 I co-founded the design studio Stundra specializing in branding and type design. As a designer, my work has been selected by the biennial Tipos Latinos in 2008 and 2010. Graduate from the Typography Master at Gestalt in Veracruz, México in 2014.

Denise Luna Acevedo

Research Director / Co-founder

Denise Luna Acevedo studied architecture at Universidad Iberoamericana CDMX-Tijuana. She was a researcher in the program “The New Normal” iteration 2018 at Strelka Institute, where she collaborated in research and design projects for cities, exploring the impact of emerging technologies on new types of interdisciplinary design practices. She is recipient of the full Certificate Scholarship for the Post-Planetary Universal Design Program at The New Centre for Research & Practice.

Partner of estudio santander; co-director of TIOC Think Tank (Temporary Infrastructure of Commitments); recently authored “Dispositivos de Adhesión: Diseños que diseñan” in the book “Repensar los diseños” from UABC. Her work intends to seek alternative forms of architecture practices and explore the possibilities of diverse techniques (analogous, computational) through thinking and practice at a planetary scale, especially from a Latin American context.

Hugo Abel Castro

Creator and Director

Gamacon

Desde 2008 Hugo ha sido uno de los principales impulsores de la industria mexicana de desarrollo de videojuegos. Al formar la organización sin fines de lucro Gamacon (www.gamacon.mx), creó una de las conferencias más importantes de México, fomentando oportunidades educativas y comerciales para los desarrolladores de juegos mexicanos y estadounidenses. Ha trabajado con varias instituciones educativas, asesorando y complementando sus programas académicos y trabaja incansablemente para promover la cultura y el arte mexicano en los juegos.

Hugo también formó parte de la mesa directiva de la Asociación Mexicana de Desarrolladores de Videojuegos (VGMX) de 2017 a 2019, y formó parte del Gobierno de México en la oficina de ProMéxico en Los Ángeles de 2015 a 2018, a cargo de la industria del desarrollo de software, videojuegos, animaciones y medios creativos. Además, ha sido ponente en la Comic Con de San Diego en varias ocasiones.

Since 2008 Hugo has been one of the main drivers of the Mexican game development industry. By forming the non-profit organization Gamacon (www.gamacon.mx), he created one of the most important conferences in Mexico, fostering educational and commercial opportunities for Mexican and American game developers. He has worked with several educational institutions, advising and complementing their academic programs and works tirelessly to promote Mexican culture and art in games.

Hugo was also part of the board of directors of the Mexican Association of Video Game Developers (VGMX) from 2017 to 2019, and was part of the Mexican Government in the ProMéxico office in Los Angeles from 2015 to 2018, in charge of the software development industry, video games, animations and creative media. In addition, he has been a speaker at San Diego Comic Con on several occasions.

Sean Kelley

Creative Director

Mother Sponge

Founder of Mother Sponge– a brand development and design studio focused on helping food & beverage businesses find their voice, connect with their patrons, and build their brand’s reputation.

Olivia Arreguin

Founder

Hola Vicu

Andrea Carrillo

Artist and Graphic Designer

Andrea Carrillo Iglesias is an artist and graphic designer currently living between Tijuana and Mexico City.

She is a member of coopia and codirects the studio Vish & Lava

Bianca Arvizu

Director

Marco Celis

Direction, Photography, Script

Marco Aurelio Celis, 28 years old, lives in Tijuana, Baja California, Mexico. He won second place in the 2019 Nespresso Talents International Competition with the short film Ruffo, which he directed and which was presented during the Cannes Film Festival 2019 and the Morelia International Film Festival of the same year.

He has worked as a director of photography and director in music videos, short films and local feature films. He was director and cinematographer of the short films Luz de Luna (2018) and La Tierra que Habitamos (2019), a winning short film at the Barcelona Film and Human Rights Festival in the category of Best Documentary Short Film.

He participated as a co-director in the 48 Hour Film Project 2019 with the short film Los de allá, which was recognized with the second national place. He also served as a screenwriter with El Cielo no nos pertenece, a winning short in the 2021 edition of the same contest. He was also director of cinematography of Los Fundadores, a Puma de Plata-winning debut film at FICUNAM, directed by Diego Hernández.

Dimitri Chamblas

Artist & Choreographer

Dimitri Chamblas (born 1974) is a French dancer and contemporary dance choreographer, as well as artistic director and film producer.

His work has been exhibited at Tate Modern, the Centre Pompidou in Paris, the Geffen Contemporary (MOCA), the Opéra National de Paris, and Skirball Center for the Performing Arts.

Over the course of his career he has collaborated with choreographers Lil Buck, Boris Charmatz, William Forsythe, Benjamin Millepied, and Mathilde Monnier; artists Christian Boltanski, Dan Colen, Andy Goldsworthy, Kim Gordon, Alex Prager, and Xavier Veilhan; director Rebecca Zlotowski; creative directors Virginie Viard, Jean Paul Gautier, and Karl Lagerfeld; composer Heiner Goebbels; and conductor Barbara Hannigan.

Aceleart

Acelerart

No Cuerpo

¡Encontramos arte en donde quiera que veamos! Historia del arte, cultura pop y artistas locales en un solo lugar!

We find art everywhere we look! Art history, pop culture, and local artists in one place!

Manuela Dalle

Director

Manuella Dalle studied political science and sociology before she started directing documentaries for the show “Strip tease” for the major French channel France 3. After this, she captured the world of contemporary art by directing portraits of artists ranging from photographers to street-artists to sculptors for the internationally recognized Franco-German channel Arte.

In 2013, while living in Los Angeles, she directed a feature film on a French-Colombian priest that decided to create a multi-cultural church. This documentary granted her international recognition: it was shown in many film festivals around the world and was bought in several countries.

She also directed some free-form videos reflecting on contemporary art and technology (“Je me souviens” for 3eme scène de l’Opéra de Paris and « Scan 1 » for Biennale de Montrouge).

In 2016, she focussed on the world of young artists at the Opéra and initiated the documentary “Opéra Académie” that also aired on major French channel France 2.

She moved back to Los Angeles where she made severals films about and with artists such as Ed Ruscha or Kim Gordon.

She is now doing a documentary about dance in a high security men prison at Lancaster, California.

Sketchbook Club de Tijuana

Sketchbook Club Tijuana es un club social que mantiene un espacio positivo de estímulo y motivación.

Sketchbook Club Tijuana is a social club that maintains a positive space of encouragement and motivation.

Todos somos diseño 3

Todos Somos Diseño

Todos somos y hacemos Diseño.

We all are and we all do Design.

olgaMargaritaDávila

OlgaMargarita Dávila

Tijuana Dance Company

Redesigning Border Rescue Beacons

Elia Figueroa

Founder

Dear Honey

Misael García Sámano

Misael García Sámano

Andres Garcia

Co-founder

PAATideas

Charles Glaubitz

Charles Glaubitz

Illustrator

Mexican illustrator Charles Glaubitz lives in Tijuana, a block away from the beach where he used to surf, breakdance, freestyle and such since he was young boy. Born from a German-American father and mother from Los Mochis, Sinaloa, Mexico he now splits his professional time between his art and his teaching at the San Diego City College, across the border.

CLIENTS
Rolling Stone Magazine, Info World Magazine, San Francisco Chronicle, Jensen Group, The Townsend Agency,Lumbre Magazine, Old Globe Theaters, Harcourt & Brace, Rafael Lopez Illustration, Aiga San Diego, Nickelodeon Magazine, Revista DF, Visual Asylum,Murphy Design, San Diego City College, Motorized Transit System, San Diego Youth & community services, San Diego Community Clinics, UCLA Magazine, UCSD Magazine, Baltimore Magazine, American Airlines, Spirit Magzine, PC Magazine, PlanSponsor Plansponsor Magazine, Storage Magazine.

AWARDS/PUBLICATIONS
Illustrations have been recognized by American Illustration 22, 24 and Comunication Arts Magazine 2002 Fresh section, 3×3 Magazine 2012, 2013.

Vero Glezqui

Multidisciplinary Visual Artist

Multidisciplinary Visual Artist. In my work I explore the constructions of nature on a micro and macro level; the diverse elements that conform it, the complexity of its systems, the geological processes, its natural cycles as well as reflect on our relationship to nature.

I delve into these notions of nature from different viewing points, by circling between environmental science and philosophical elements. I re-appropriate graphic symbols that represent scientific data and add new invented ones; I use found imagery and re-contextualize it forming imagined geologies that contain layers of visual information that evokes the transformation of our ecosystem, serving as both, a commentary and a reflection on our present imprint from an ecological view.

I work across disciplines such as drawing, painting, mixed media and installation; using materials like paper, collage, found imagery and textiles depending on the nature of the work.

I graduated from my BA at the University of the State of Baja California, 2009. I’ve participated in collective and solo shows in the Tijuana, San Diego and Los Angeles area, as well as Mexico City, Monterrey and Oaxaca. I was a grant recipient of FONCA Jóvenes Creadores (2019-20); I’ve been rewarded with Artists Residencies in Amsterdam, Melbourne, Oaxaca and Enschede NL. I’ve participated in National and International Biennales in Mexico since 2014.

Emiliano González

Founder

Proyecto.Anda

Proyecto Anda es una fundación sin fines de lucro para crear una comunidad inclusiva y activa para personas con discapacidad.

Jorge Gracia

Architect

Jorge Gracia is a Mexican Architect who graduated from Universidad Iberoamericana Noroeste in 1997, he is the founder and principal of graciastudio (est. 2004).

Recipient of multiple awards and recognitions, both at the national and international level, within the practice of architecture, including: ’30 promesas 2009’ Grupo Expansion, ‘Design Vanguard 2012’ Architectural Record, ‘Emerging Voices 2013’ Architectural League of New York, ‘Obra del Año 2013’ ArchDaily, ‘Best of the Best’ Red Dot Awards 2014 and ’10 Despachos generadores de cambio 2016’ Grupo Expansion Obras.

His international conferences include ‘Virginia Tech’ in Blacksburg Virginia, ‘Australian Institute of Architects’ (2013), ‘Architectural Record Innovation Conference’ (2014) in Los Angeles California and ‘Cooper Union’ (2013) in New York.

Founder of Escuela Libre de Arquitectura (2014), school of Architecture in downtown Tijuana, where he is currently the Director.

Astrid Búk Kake

La Alanina

Yee-Foo-Lai

Yee Foo Lai

Co-founder

Temporary Office

Yee Foo (Vincent) has always been fond of making and abstractions. Having traveled frequently between Malaysia and Singapore during his formative years, Yee Foo has grown to be an active observer and participator of their distinct racial and political landscape affecting the region’s Architectural discourse. His research interests focus on methods of interpreting and structuring narratives to migrated ideas, materials, practices, people, etc. These underlying qualities are often embedded in every city’s multi-faceted culture. He has diverse experiences working in leading international firms such as SOM (USA), OPEN Architecture (China), Vo Trong Nghia Architects (Vietnam) and Aedas (Singapore).
Jimena de Gortari

Jimena de Gortari Ludlow

Professor

Universidad Iberoamericana

Jimena de Gortari Ludlow is a full-time professor and the Research Coordinator at Universidad Iberoamericana, Mexico City. She is the author of the book “Sound Guide for a City” and investigates urban acoustics. She also writes regularly on topics such as soundscape, noise pollution, urban health and public space. She is a government and citizen advisor to the Environmental and Territorial Planning Office of Mexico City. Jimena is a member of the National System of Researchers, LEVEL I and is a postdoctoral researcher in the Department of Social Sciences and Humanities of UAM-Cuajimalpa. Jimena holds a PhD from the Polytechnic University of Catalonia (2010), with a specialty in museography (2005).

Maik Maravilla

Creative Director, Illustrator, Graphic Designer, and Painter.

As I grew up, I realized my interest in drawing and decided to study something related. I got a bachelor’s degree in Graphic Design and then I started working in different companies in departments such as marketing, graphic design, editorial and illustration. In addition, I have over seven years working as an illustrator.

Twelve years ago, I decided to move to the city of Tijuana for the first time and I started working in the area of web design and social media. Since I was always drawing and illustrating as a hobby, I was looking to start working on more important projects.

In 2015 I returned to my hometown and started working in a newspaper, in the illustration department, after a few years, I started working in a government department, where I developed programs to help poor children.

Nowadays, I work as a freelance illustrator and graphic designer with my own project called @MaikMaravilla.

Max Matus

Researcher of Cultural Studies

El Colegio de la Frontera Norte

Max Matus is an anthropologist and sociologist and a research fellow at the College of the Northern Borderland (Colef) in Tijuana. Max has extensive experience in consulting for the public and the private sector. He earned his Ph.D. in Sociology at Wageningen University in Holland and an M.A in Semiotics at Tartu University in Estonia. Max Matus is the research director of Semiosfera consulting, an innovation consultancy firm established in Mexico City.

David Maung

Photographer

David Maung is an American photographer who has worked extensively in Tijuana, Mexico, since 1991 where he has developed a keen and intimate understanding of the complex and dynamic issues that define the region.

His work has appeared in publications such as The New York Times, Life, The Washington Post, European Pressphoto Agency, Catholic News Service, Al-Jazeera, Der Spiegel, Courrier International, Gatopardo, Proceso, Amnesty International, Human Rights Watch, Physicians for Human Rights and Smithsonian. His work has been exhibited in the United States, Germany, Mexico and Colombia.

David organizes workshops and activities to foment dialogue on the ethics, aesthetics and social responsibility of photography. His work as an educator seeks to provide a better understanding of U.S.-Mexico border issues and create opportunities to explore the unique visual, social and cultural panorama of the U.S./Mexico border region.

His personal photography work gives David a chance to reflect on internal perceptions of place and the passage of time, which provides a welcome counterbalance to his work as a photojournalist

Sócrates Medina

Founder

Perro y Arena

Perro y Arena is a ceramics project and design studio by Tijuana-born artist Socrates Marko Medina.

Socrates’s work is a visual poetry, exploring the spiritual connection between humans and the Baja Californian fauna. The clay he shapes reflects the textures and tones of Baja’s Mediterranean landscapes, while his animal figurines transport us to a mythical world where we can dance with coyotes and hares under the moonlight. Each piece is meticulously crafted by hand in his Tijuana studio.

Socrates’s artistic journey began during his Bachelor’s in Architecture with a minor in Art History at Cal Poly Pomona, where his first encounter with ceramics sparked an intuitive and nostalgic connection. While working in the design field in Los Angeles, he founded Perro y Arena in 2018, initially as a personal endeavor to share his creations with friends and family.

In 2021, he returned to his native Tijuana, turning his artistic passion into a full-time pursuit. He has been part of various exhibitions across the US and Mexico, earning awards such as the Premio Nacional de la Cerámica XLV and serving as an artist in residence at the Mingei International Museum during San Diego Design Week in 2022.

The studio actively partners with like-minded creatives who share a profound passion for and connection to the natural environment. Through these interdisciplinary collaborations, Perro y Arena seeks to create a richer tapestry that celebrates the intersection of art and nature.

Perro y Arena is not just a ceramics studio; it’s an invitation to step into a world where art and design seamlessly blends with nature, and myths come to life through clay.

Nataly Medina

Academic Coordinator

CETYS Universidad Tijuana

Academic Coordinator and professor at CETYS Universidad campus Tijuana.

Ph.D. candidate in Computer Science: Intelligent Systems at Instituto Politécnico Nacional. Research interests: optimization, intelligent systems, robotics, neuroscience, human interface devices, computer graphic, software design and electronics.

Christian Mendez

Christian Mendez

Associate Professor

Universidad de Monterrey

Passionate self-taught 3D, motion, and design artist with experience in advertising, videogames, education, and digital marketing. In the last 2 years, I have been pushing my skills to teams management and multiple projects, helping me to develop a meticulous artistic perspective not only in this field but in general art itself.

I’ve been had the opportunity to collaborate with national brands as a motion designer freelancer, and Lead campaigns in a national university in Mexico. As a 3D artist, I’ve worked in AAA titles as an environment and props artist.

Susan Merritt

Graphic Designer

Susan Merritt, graphic designer and design educator, earned an MA in Design Research, Writing and Criticism from the School of Visual Arts in New York. She writes about visual communication, material culture, and design history while espousing the importance of preserving our graphic heritage. Her research takes her far and wide to examine historical materials in both private collections and public archives. Susan’s essays on AIGA medal recipients Bradbury Thompson and Skolos-Wedell can be found on the AIGA Medalists page.
Edgar Morejón

Edgar Morejón

Teacher

Cedim Mexico

Ismael Alejandro Moreno

Cartoonist and Character Designer

IAMO

Ismael Alejandro Moreno Ozuna (IAMO) Cartoonist and Character Designer. Guilty of making “Nerdmigos” webcomic. Original works and commissions iamo@live.com

Juaniko Moreno

Curator

Museo de Arte Moderno de Bogotá – MAMBO

Conservatorio de Danza México

Conservatorio de Danza México is a new dance school located in Tijuana, Baja California Mexico. Its mission is to provide the highest quality arts education focused on dance and its variants, such as ballet, flamenco, fusion dance, among others.

Sheba Najmi

Head of UX & Product Design

FreeWill

User Experience & Product Design leader with 20 years of experience in creating and leading UX and Product Design teams and projects. Passionate about applying human-centered design principles and practices to build impactful and inclusive web and mobile products and organizations.

Victoria Rangel

Founder

Paper Panas

Scott Robinson

Founder

FreshForm

Lorena Santana

Lorena Santana

Faculty and L&D Consultate

School of Business at CETYS Universidad

Lorena is an academic and business consultant who is working in her doctoral dissertation about the learning environment to develop innovation skills in the aerospace industry of Baja California. She is a fulltime professor at Cetys Universidad Campus Tijuana based in the College of Business and Management. Her research fields are human capital management, learning environments for innovation inside companies and entrepreneurship. As a consultant she has developed training programs in organizational communications, strategic planning and coaching.

Clever Studio

✂ Tapicería y restauración de muebles. 🔨 Clever designs by Marisol Hurtado.

Alejandro Santander Amaya

Giacomo-Castagnola

Giacomo Castagnola

Architect & Designer

Originally from Peru, Giacomo Castagnola lived and worked for many years in the Tijuana-San Diego border region, where he established Estudio Germen, an architecture and design studio investigating the self-organizing, “informal” city. Currently working between Mexico City and San Francisco, much of Castagnola’s work explores the in-betweens and overlaps of document, body, furniture, and architecture in an attempt to create different structures and systems of exhibition to make galleries and museums function more like public spaces.

His evolving family of designs and furniture pieces begin with objects that react to interaction with the body of the user; followed by loitering street benches that intervene into left-over areas in public space; to body-containers made by the repeated accretion of a single unit of the same material; and finally to interconnected tables that develop into art exhibition display platforms. By accumulation and expansion, his designs aim to transforms space and to extend the body.

Fritz-Torres

Fritz Torres

Art Director and Designer

Taller de Marca

Diseñador y productor gráfico independiente. Ha trabajado en proyectos tanto corporativos y publicitarios como del mundo del arte y el entretenimiento, diseñando para clientes como: Levi’s, Adidas, Miller beer y GlobalSat entre otros.

Independent graphic designer and producer. He has worked on corporate and advertising projects and in the world of art and entertainment, designing for clients such as: Levi’s, Adidas, Miller beer, and GlobalSat among others.

Elena Tudela

Professor and Researcher

Facultad de Arquitectura Universidad Nacional Autonoma de Mexico

Fernanda Uribe

Artist

My work is the evolution of memories, dreams, and reflections with my surroundings. I collect objects that transmit intimacy, or items that have a high energy imprint. These objects, along with ancient creation stories and myths serve as inspiration for my sculptures and paintings.

Adding details to my everyday search of beauty, they help elaborate a visual journal that explores my identity, vulnerability and internal awareness. I am particularly attracted to organic elements that have a life expectancy or that change their material state. The slow process of decay and metamorphoses is a revelation that renders life ever-present.

HappyxSnacks

HappyxSnacks

World Design Festival Agenda

DAY 1

Wednesday, May 1, 2024

TJDW_24-Social-IG-FondosStories-10

TMX – Typography Mexico presents: Citizen Narrative Laboratory. Developed in Mexicali and Calexico in 2023 by Héctor Ruíz, a student from Mexicali at the MFA Design for Social Innovation SVA. It’s a project that iconizes languages and transborder identities.

Speaker: Héctor Ruiz

Location: Escuela libre de Arquitectura

BOSQUE (FOREST), created by Fernanda Uribe, goes beyond a mere enchanted garden installation; it’s an immersive design experience where sculpture and functional design blend in perfect harmony. Featuring handmade miniature ceramic sculptures, this immersive installation draws inspiration from the rich biodiversity of forests and jungles. Here, imaginary plants, flowers, fungi, and insects come to life through the sculptures, stimulating all senses.

Exhibition by Fernanda Uribe

Location: Observatorio

Join Miles & Louie for the kickoff of ‘Welcome Home,’ a series of events, talks, and workshops for TJDW.  Start the week with the first #CoffeeLoverTakeover featuring coffee and drinks from @diberzos.mx

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

Launch of a limited edition piece as part of Tijuana Design Week, come and try it on!

Located at the Monstera Showroom.

Monstera is a space that promotes design and handmade culture through its management and exhibition.

 

We invite you to color the canvas with illustrations by RADIANTE. We will have materials available so you can participate. The piece will be ready to enjoyed by the entire public throughout the entire week of Tijuana Design Week.

Located at the Yerbabuena showroom.

Yerbabuena is a platform for art, design, creative and artisanal brands from Mexico and abroad. It represents a cultural community that admires daily through restored furniture, vintage, antiques and contemporary objects.

Welcome and presentation of SWEET SWEET WORKSHOP & ALCATRAZ APPAREL with their collaborative project, BLOOM. – Omar Ruiz + Eduardo Franco

Located at the Yerbabuena showroom.

Yerbabuena is a platform for art, design, creative and artisanal brands from Mexico and abroad. It represents a cultural community that admires daily through restored furniture, vintage, antiques and contemporary objects.

Welcome cocktail and presentation of the “Maison” collection, accompanied by food & drinks by Moxxo & diBerZos. Additionally, complimentary tastings will be available throughout all their events courtesy of @primoelaperitivo and @mezcalunion. 

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

Workshop for the structural development of artistic proposals for grants, competitions or to simply explain your work: from biography, CV, background, justification and objectives. Given by Charles Glaubitz visual artist. Recipient of the FONCA Young Creators 2005 in painting and of the National System of Creators 2013/2016 and 2019/22 in Graphic Narrative. Lecturer at San Diego City College 2001-2011. Professor in two courses at Domestika, Tutor of Young Creators and Jury of the National System of Creators.

Speaker: Charles Glaubitz

Location: Escuela libre de Arquitectura

Exhibition designed by Maik Maravilla, a journey through the childhood memories of a city that no longer exists, yet somehow endures. Through a glance at the everyday reality that has partially faded, utilizing the power of ink, duality, black and white, light and darkness, to create an impression on the viewer’s memories.

Exhibition by Maik Maravilla

Location: Lucky House

We invite you to celebrate with us the tenth anniversary of OBJECT with the exhibition of “The drunk dance of Xochilpilli” by Martín Levêque.
Martín Levêque’s sculptures present a unique expression of Xochilpilli. This French artist makes his Tijuana debut, capturing the essence of Xochilpilli’s intoxicating dance with a variety of materials. Her works explore the interaction between form and movement, celebrating the vitality of life and creativity.

Installation: Martin Leveque
Curatorship: Illya Haro
Host: Veronica Hernandez

Private event – by invitation.

Located at the Object Showroom

Object is an intercultural platform that promotes Mexican design. They offer a selection of artists and designers focused mainly on rescuing the traditional craftsmanship of our country. Design pieces made with natural, noble and high quality materials. We opened our doors in June 2014, celebrating 10 years! We are proud to represent more than 45 brands, accessible worldwide through this online store.

Ballet Workshop for Adults: We invite the community to experience the discipline of ballet as a tool for bodily expression. Age: 18 and older.

Presented by Conservatorio de Danza México

Location: Conservatorio de Danza México

DAY 2

Thursday, May 2, 2024

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As part of the “Pollution Prevention at Alamar Creek” initiative, the community is encouraged to explore waste management solutions. Through diagnostics and discussions, challenges and opportunities are identified, culminating in practical activities to generate sustainable solutions. The suggestions collected at the end will inform future community strategies.

Location: CETYS Universidad

Celebrate World Design Festival 2024 with our VIP CULTURAL TOUR hosted by Art Scene Baja. Explore a diverse selection of renowned architects, designers, and artists, alongside discovering exceptional and innovative sites around Tijuana that promise to inspire and captivate. See route below:

Universidad Xochicalco
Yerbabuena Concept
BChilian Comunicación Visual

Art Pop Gallery

Brik 10


RVSP HERE

Join Miles & Louie for ‘Welcome Home,’ a series of events, talks, and workshops for TJDW.  Start Thursday off with #CoffeeLoverTakeover featuring coffee from Mamá Lourenzza.

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

TMX – Typography Mexico presents: Citizen Narrative Laboratory. Developed in Mexicali and Calexico in 2023 by Héctor Ruíz, a student from Mexicali at the MFA Design for Social Innovation SVA. It’s a project that iconizes languages and transborder identities.

Speaker: Héctor Ruiz 

Location: Escuela libre de Arquitectura

BOSQUE (FOREST), created by Fernanda Uribe, goes beyond a mere enchanted garden installation; it’s an immersive design experience where sculpture and functional design blend in perfect harmony. Featuring handmade miniature ceramic sculptures, this immersive installation draws inspiration from the rich biodiversity of forests and jungles. Here, imaginary plants, flowers, fungi, and insects come to life through the sculptures, stimulating all senses.

Exhibition by Fernanda Uribe

Location: Observatorio

Landscapes of Baja highlights the influence of regional landscapes in its collection through high-temperature handmade ceramics, a technique perfected in Mexico, exploring textures, shapes and colors that evoke the essence of the region, highlighting the intertwining of culture and the natural environment through art.

Makario stands out as a space with multiple uses, highlighting its Showroom that offers a unique experience in handcrafted utilitarian design focused on gastronomy.

Located at Makario Stoneware.  Open 12:00 PM to 6:00 PM May 2 – 4.

Introducing No Cuerpo, a digital platform focused on creating content in the realms of art, entrepreneurship, and social reality, presented in design, audiovisual, and written formats. Its aim is to showcase local talent and foster connections among various social actors. Supported by the Ministry of Culture through its Support System for Creation and Cultural Projects, it promotes artists, entrepreneurs, and civil associations at both local and national levels.

Speaker: No Cuerpo

Location: Observatorio

Screening of a video-documentary on the history, evolution and environmental impact of denim. Accompanied by a collection by Totem Denim.

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

Social gathering to meet other designers, illustrators, and artists from Tijuana’s creative community. Bring your drawing materials and enjoy good beer! Bring a friend. Make a friend.

Location: Norte Brewing Co.

BOSQUE (FOREST), created by Fernanda Uribe, goes beyond a mere enchanted garden installation; it’s an immersive design experience where sculpture and functional design blend in perfect harmony. Featuring handmade miniature ceramic sculptures, this immersive installation draws inspiration from the rich biodiversity of forests and jungles. Here, imaginary plants, flowers, fungi, and insects come to life through the sculptures, stimulating all senses.

Location: Observatorio

Temporalities of a Sanctuary showcases a pictorial exploration centered on nature from a cosmological, geological, and ecological perspective. It combines painting, drawing, mixed media, and collage, through various conventional and unconventional mediums to construct hybrid landscapes that blend the tangible with the abstract, the physical with the conceptual, and reveal a worldview of exploration and reflection.

Speaker: Vero Glezqui

Location: Casa de la Cultura

“FADINGS” is an exhibition that showcases how SPEL moves between the digital and the analog, merging different techniques and bringing design to the streets and vice versa. Everything blends in a fluid exhibition that includes murals, paintings, ceramics, merchandise, and furniture.

Speaker: Spel Uno

Interactive installation with audio processors that help to reflect on music and sound as a playful phenomenon. Taught by the founders: Fernando Servín and Efrén Castro.

Located at the Monstera Showroom.

Monstera is a space that promotes design and handmade culture through its management and exhibition.

 

Exhibition designed by Maik Maravilla, a journey through the childhood memories of a city that no longer exists, yet somehow endures. Through a glance at the everyday reality that has partially faded, utilizing the power of ink, duality, black and white, light and darkness, to create an impression on the viewer’s memories.

Exhibition by Maik Maravilla

Location: Lucky House

As a collective comprised of PAAT, Perro y Arena, Hola Vicu, and Clever Studio, we first aim to migrate our ideas across the boundaries of other creative minds (cross-border). In the past, before legal borders existed, inhabitants shared knowledge, products, and emotions, wandering along the coast. We want to plant this idea from within so that its fruits may sprout in the near future, allowing us to navigate creative borders and find communal solutions.

Location: Restaurante Bhumi

Contemporary Dance Workshop for Adults: An invitation to the community to experience contemporary dance as a tool for bodily expression. Age: 18 and older.

Presented by Conservatorio de Danza México

Location: Conservatorio de Danza México

DAY 3

Friday, May 3, 2024

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Get tickets for the shuttle service: https://whova.com/portal/registration/world1_202407/

Shuttle Times from the Tijuana side of the border to CECUT: 8:30 AM, 11:00 AM, 1:00 PM, 3:00 PM, 5:00 PM

Shuttle Times from CECUT to TJ border: 10:00AM, 12:00 PM, 2:00 PM, 4:00 PM, 6:00 PM

The pick-up point will be at across the Tijuana Border at ABC Tijuana Line Terminal and Drop-off at CECUT.

More details are available once the purchase is made. Check out our FAQ for further questions.

CreativeMornings Tijuana: Monthly conversations highlighting how design shapes the region, offering chances to learn directly from creatives. May’s speaker is Andrea Carrillo Iglesias, an artist and graphic designer currently living between Tijuana and Mexico City.

Speaker: Andrea Carrillo

Location: Enigma Creative

Limited Shuttle service from San Diego to CECUT (Tijuana, MX) is available Friday (5/3).  Only 45 spots per day are available, pick up time at 9 AM in SD and return to SD at 6 PM. Must have a valid passport. Get tickets here. 

Join Miles & Louie for ‘Welcome Home,’ a series of events, talks, and workshops for TJDW.  Start Friday off with #CoffeeLoverTakeover featuring coffee w/ Daniel Navarro, Montenegro Café.

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

Join a talk and workshop with Krzysztof Wodiczko, renowned for his large-scale slide and video projections on architectural facades and monuments. Since the late 1980s, his work has actively involved marginalized and estranged city residents. He has completed over 90 of these public projections in countries including Australia, Austria, Belgium, Canada, England, Germany, Holland, Northern Ireland, Israel, Italy, Japan, Mexico, Poland, Spain, Switzerland, and the United States. 

This event is first come first serve.

Speaker: Krzysztof Wodiczko

Location: CECUT Sala de video

BOSQUE (FOREST), created by Fernanda Uribe, goes beyond a mere enchanted garden installation; it’s an immersive design experience where sculpture and functional design blend in perfect harmony. Featuring handmade miniature ceramic sculptures, this immersive installation draws inspiration from the rich biodiversity of forests and jungles. Here, imaginary plants, flowers, fungi, and insects come to life through the sculptures, stimulating all senses.

Location: Observatorio

In a world interconnected by digital media, extended reality, data, and algorithms, it is essential for designers of the future to collaborate with technology and shape experiences that enrich people’s lives. The canvases used by a designer are changing and the limiting boxes we have historically designed within are disappearing. Borderless Experiences (Part 1) is a presentation to explore the future of experience design. The lecture will be presented by Scott Robinson, the founder of FreshForm, an Experience Design & Innovation Consultancy based in San Diego, CA. *Attendees can join the Lecture (Part 1 – May 3), the Workshop (Part 2 – May 4), or both.

Speaker: Scott Robinson

Location: Escuela Libre de Arquitectura

Landscapes of Baja highlights the influence of regional landscapes in its collection through high-temperature handmade ceramics, a technique perfected in Mexico, exploring textures, shapes and colors that evoke the essence of the region, highlighting the intertwining of culture and the natural environment through art.

Makario stands out as a space with multiple uses, highlighting its Showroom that offers a unique experience in handcrafted utilitarian design focused on gastronomy.

Located at Makario Stoneware.  Open 12:00 PM to 6:00 PM May 2 – 4.

As a collective comprised of PAAT, Perro y Arena, Hola Vicu, and Clever Studio, we first aim to migrate our ideas across the boundaries of other creative minds (cross-border). In the past, before legal borders existed, inhabitants shared knowledge, products, and emotions, wandering along the coast. We want to plant this idea from within so that its fruits may sprout in the near future, allowing us to navigate creative borders and find communal solutions

Location: Restaurante Bhumi

Bilingual book explores favorite spots through the eyes of San Diego and Tijuana locals. By Megan Groth.

Matiz Estudio is a multifaceted design space where causalities, teachings and observations of materiality are shared.
Each event reflects our commitment to innovation and dialogue in design.

Located at Matiz Studio 

Screening of a video-documentary on the history, evolution and environmental impact of denim. Accompanied by a collection by Totem Denim.

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

Creative Movement Workshop for Children: We emphasize the importance of childhood as the present and future of our society, discovering and exploring our voice through movement. Age: 6 to 10 years old.

Location: Conservatorio de Danza México

All-Included oyster and seafood tasting by Chef Oswaldo Flores Chef Oswaldo Floreswith mixology by Barthemiabeer Manos de Calaca and musical selection by VMS Radio.

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.


Cost: Early bird – $800 MN (first 20 people) and general – $1,100 MN

RSVP HERE

Exhibition designed by Maik Maravilla, a journey through the childhood memories of a city that no longer exists, yet somehow endures. Through a glance at the everyday reality that has partially faded, utilizing the power of ink, duality, black and white, light and darkness, to create an impression on the viewer’s memories.

Location: Lucky House

This collaborative workshop aims to highlight drag in Tijuana as a means of social design with a focus on gender and community connection. It’s divided into a conference on gender and design, and a workshop on various strategies. The event, promoting drag visibility, will feature figures from the academic and artistic fields, such as Alejandro Murga, La Alanina, and Astrid Búk Kake. Location: Enclave

DAY 4

Saturday, May 4, 2024

TJDW_24-Social-IG-FondosStories-12

Limited Shuttle service from San Diego to CECUT (Tijuana, MX) is available Saturday (5/4).  Only 45 spots per day are available, pick up time at 8 AM in SD and return to SD at 9 PM. Must have a valid passport. Get tickets here. 

Get tickets for the shuttle service: https://whova.com/portal/registration/world1_202407/

Shuttle Times from the Tijuana side of the border to CECUT: 8:30 AM, 11:00 AM, 1:00 PM, 3:00 PM, 5:00 PM

Shuttle Times from CECUT to TJ border: 10:00AM, 12:00 PM, 2:00 PM, 4:00 PM, 6:00 PM

The pick-up point will be at across the Tijuana Border at ABC Tijuana Line Terminal and Drop-off at CECUT.

More details are available once the purchase is made. Check out our FAQ for further questions.

Sandra Equihua and Jorge R. Gutiérrez, a dynamic duo raised in Tijuana, blend creative vision with commercial success. Deeply rooted in Mexican culture and digital animation, they’ve crafted compelling characters and stories. Gutiérrez, a CalArts alum, shone with “The Book of Life” and, alongside Equihua, released award-winning series like “El Tigre” and “Maya and the Three,” achieving global recognition and multiple Emmys and Annies. Equihua, notable for her illustration and character design, has worked with major brands, with her art showcased internationally.

Location: CECUT – Sala Carlos Monsivais

Borderless Experiences (Part 2) is a workshop to investigate and map a future in experience design and digital products. The workshop will be facilitated by Scott Robinson, the founder of FreshForm, an Experience Design & Innovation Consultancy based in San Diego, CA. *Attendees can join the Lecture (Part 1, May 3), the Workshop (Part 2, May 4), or both.

Speaker: Scott Robinson, Founder /CEO, FreshForm

Location: Escuela Libre de Arquitectura

 

“We Do & Care” is a mentoring program that guides girls from elementary, middle, and high schools toward STEM fields. Through an internship at CETYS University, they will learn how to apply science in the real world.

Speaker: Nataly Medina, Academic Coordinator, CETYS Universidad Tijuana

Location: CETYS Universidad

Celebrate World Design Festival 2024 with our VIP CULTURAL TOUR: VALLE EDITION hosted by Art Scene Baja. Explore a diverse selection of renowned architects, designers, and artists, alongside discovering exceptional and innovative sites around Ensenada & Valle de Guadalupe that promise to inspire and captivate. See route below:

RVSP HERE

An architect and prominent professor at the Universidad Iberoamericana, where she also serves as the Institutional Research Coordinator, this scholar blends her passion for teaching with deep research into urban acoustics, from sound pollution to the design of healthy public spaces. With a PhD from the Polytechnic University of Catalonia and expertise in Museography, she’s the author of “Sound Guide for a City” and a fervent activist for the right to rest and silence. She balances her research work with being a mother and her role as a collector of sonic experiences, promoting the importance of listening to our city.

Speaker: Jimena de Gortari Ludlow, Professor, Universidad Iberoamericana

Location: CECUT – Sala Federico Campbell

Talk with the Muebles Cuevas team about the inspiration and process of furniture design, including presentation of the piece in collaboration with M&L.

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

Since 2007, Educación para Compartir (EpC) has impacted over 1.8 million people in 13 countries, fostering better global citizenship from childhood through play. This Mexican organization, with its methodology focused on values, socio-emotional skills, and sustainability, prepares individuals of all ages to be agents of change.

Discover in this conference how EpC encourages the development of attitudes and knowledge for a better future from a young age, presented by Misael García Sámano, who has led educational projects with the Ministry of Public Education, LEGO Foundation, BBVA Bancomer, and the New York Historical Society Museum.

Speaker: Misael García

Location: CECUT – Foro Luna

Olga Margarita Dávila, a multifaceted artist who operates as a curator, manager, educator, and writer, discusses flexible thoughts on memory and its passage through artistic visuals in and from Tijuana in her talk. With a background in Architecture, Art History, Education, and Curatorship, she has conducted over 300 international exhibitions. Her notable projects include works in Hong Kong, Germany, and the SHAPED IN MEXICO series in London, among others, as well as significant collaborations in Tijuana: “Benjamín Serrano: Transcendence and Vanguard from” and “OBRA NEGRA – An Approach to Constructing Tijuana’s Visual Culture,” both at the Tijuana Cultural Center, with the latter co-curated with Carlos Ashida. She is currently the Chief Curator at LAGOS in Mexico City and Berlin, also contributing to art residency projects.

Speaker: OlgaMargarita Dávila

Location: CECUT – Sala de video

This panel presented by Empírica highlights the fusion of creativity, technology, and design in modern storytelling, featuring VFX experts Jorge R. Gutiérrez, Sandra Equihua, and Alejandro Miranda. Gutiérrez and Equihua, known for “El Tigre” and “Maya and the Three,” along with Miranda from Vértigo VFX with contributions to “Game of Thrones” and “Stranger Things,” will discuss how design and visual effects push the boundaries of storytelling.

Location: CECUT – Sala Carlos Monsivais

Speakers

  • Jorge Gutierrez
  • Sandra Equihua
  • Alejandro Miranda

Come and draw with the personalized instruction of Ismael Alejandro Moreno Ozuna (IAMO), Caricaturist and Character Designer, and learn drawing skills focused on cartoon characters. This workshop is recommended for artists of all levels who are interested in illustration and animation projects.

Speaker: Ismael Alejandro Moreno

Location: Observatorio

Kid-friendly Event

Join Miles & Louie for ‘Welcome Home,’ a series of events, talks, and workshops for TJDW.  Start Saturday off with #CoffeeLoverTakeover featuring coffee w/Alberto Martinez.

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

After a thirty-year career as a design educator and graphic designer, San Diego State University Professor Emerita Susan Merritt went back to school and earned an MA in Design Research, Writing and Criticism from the School of Visual Arts in New York City. Now, as researcher, writer, and curator she focuses on visual communication, material culture, and design history. Merritt’s current research delves into the history of the AIGA Symbol Signs project, a system of transportation symbols developed in 1974 for the US Department of Transportation by the American Institute of Graphic Arts, as it was called back then. Merritt was first exposed to icon-based wayfinding systems when she lived in Europe as a postgraduate student at the Basel School of Design. She was fascinated by this first-of-its-kind effort in the United States and has spent the last several years researching its beginnings, development by an AIGA committee of five led by Tom Geismar, and final designs by Roger Cook and Don Shanosky.

 

Speaker: Susan Merritt

Location: CECUT – Sala Federico Campbell

Edgar Morejón, renowned for teaching advanced figure drawing and Experimental Design, tailors his classes to current technologies to meet job market demands. He constantly seeks new processes and techniques, including the use of bioplastics, to innovate in silhouettes and textures. Proud of his students, he celebrates their achievements: awards in a! design, features in Harper’s Bazaar, exhibitions at the MARCO Museum, and notable participation in international competitions, such as a finalist in the Dorothy Waxman contest in 2019.

Speaker: Edgar Morejón

Location: CECUT – Foro Luna

Food designer, art director and teacher, she directs the Food Design Lab and the Study Abroad program at Elisava, School of Design and Engineering in Barcelona, Spain. Co-founder of FORK, the Food Design Organization, which provides partnerships between Food Design projects and institutions. PhD in Food Design from the University of Lisbon. Graduated in Design at Elisava and in Fine Arts at UB. Master in Branding at Parsons School of Design, NY. Master in Pedagogy at UPC and Master in Design and Communication at Elisava. Worked in NY with Milton Glaser and, in Barcelona, founded @tactica.barcelona to work on transdisciplinary, social and sustainable design projects focused on food.

Location: CECUT – Sala Carlos Monsivais

Passionate about video games, Hugo Abel Castro has led the drive for the industry in Mexico since 2008, founding Gamacon and the BC Media Lab accelerator. He has worked in cultural and educational promotion for video games, participated in San Diego Comic-Con, and collaborated with ProMéxico in Los Angeles, focusing on the software, video games, animation, and creative media industry. Recently, he was appointed as the North American leader of the IGDA’s SIG Incubator, which brings together 80 incubators and accelerators from 50 different countries

Location:  CECUT – Sala de video

Multidisciplinary workshop for the creation of a piece of jewelry with a ceramic charm. Taught by: Ada de Disbau (jewelry) and Mongiselle (ceramics).

Cost $950 mx
Capacity: 8 people.
Direct registration at Monstera.

Located at the Monstera Showroom.

Monstera is a space that promotes design and handmade culture through its management and exhibition.

BOSQUE (FOREST), created by Fernanda Uribe, goes beyond a mere enchanted garden installation; it’s an immersive design experience where sculpture and functional design blend in perfect harmony. Featuring handmade miniature ceramic sculptures, this immersive installation draws inspiration from the rich biodiversity of forests and jungles. Here, imaginary plants, flowers, fungi, and insects come to life through the sculptures, stimulating all senses.

Location: Observatorio

3D Artist for Video Games, Film, and Advertising. Throughout their career, they have collaborated as a 3D Artist for AAA video games. For Ubisoft, they notably served as an Environment, Props & Leveling Artist on maps for the title Roller Champions.

Location: CECUT – Foro Luna

Jorge Gracia is a Mexican Architect who graduated from Universidad Iberoamericana Noroeste in 1997, he is the founder and principal of graciastudio (est. 2004).

Recipient of multiple awards and recognitions, both at the national and international level, within the practice of architecture, including: ’30 promesas 2009’ Grupo Expansion, ‘Design Vanguard 2012’ Architectural Record, ‘Emerging Voices 2013’ Architectural League of New York, ‘Obra del Año 2013’ ArchDaily, ‘Best of the Best’ Red Dot Awards 2014 and ’10 Despachos generadores de cambio 2016’ Grupo Expansion Obras.

His international conferences include ‘Virginia Tech’ in Blacksburg Virginia, ‘Australian Institute of Architects’ (2013), ‘Architectural Record Innovation Conference’ (2014) in Los Angeles California and ‘Cooper Union’ (2013) in New York. Founder of Escuela Libre de Arquitectura (2014), school of Architecture in downtown Tijuana, where he is currently the Director.

Location:  CECUT – Sala Federico Campbell

Independent graphic designer and producer with experience in projects for brands like Levi’s and Adidas. Notably part of the Nortec collective, he was Grammy-nominated for his design work with Nortec Collective and Bostich+Fussible. Editor of “El Paso del Nortec-This is Tijuana” and awarded for his art direction with HIP entertainment group. As a creative director, he contributed to new seasons of Plaza Sésamo for Latin America and worked on projects for Christina Aguilera and Bette Midler with Veneno Inc and Discovery Communications. His work has been exhibited worldwide and featured in publications like Flaunt Magazine and Latin American Graphic Designers by TASCHEN. Recently, he released “TIJUANA COVERS: A Graphic Journey Through Tijuana Music via Its Covers,” adding to his distinguished career.

Location: CECUT – Sala Carlos Monsivais

Landscapes of Baja highlights the influence of regional landscapes in its collection through high-temperature handmade ceramics, a technique perfected in Mexico, exploring textures, shapes and colors that evoke the essence of the region, highlighting the intertwining of culture and the natural environment through art.

Makario stands out as a space with multiple uses, highlighting its Showroom that offers a unique experience in handcrafted utilitarian design focused on gastronomy.

Located at Makario Stoneware.  Open 12:00 PM to 6:00 PM May 2 – 4.

We bring together 20 designers from various disciplines, in which we investigate and invite you to reflect on the purpose of design, our region and the new paths of design to be explored. Curated by Matiz Estudio.

Accompanied by our friends from Carmelita Molino y Cocina: Chef José Figueroa will prepare regional products using Mexico’s native corn, from where his passion for home cooking and his eagerness to highlight the best of Baja California’s cuisine originates. Mezcal Yemanja mezcals and wild agaves from the Oaxaca region, a bridge between mezcal producing communities and people who love good distillates. Present in our exhibition during Tijuana Design Week 2024 to share their experience.

Matiz Estudio is a multifaceted design space where causalities, teachings and observations of materiality are shared.
Each event reflects our commitment to innovation and dialogue in design.  

Located at Matiz Estudio

This dynamic will consist of instant portraits using the same hand-painted background by Jeovanna Perez. Each registration will have a maximum duration of 15 minutes. To participate it is necessary to reserve your place in advance. The registration fee is $500 MN or $30 USD (cash only).

Matiz Estudio is a multifaceted design space where causalities, teachings and observations of materiality are shared.
Each event reflects our commitment to innovation and dialogue in design.  

Located at Matiz Estudio.

Please register here.

Currently, rescue beacon prototypes are designed and constructed by border patrol agents. This workshop, organized by Redesigning Border Rescue Beacons (RBRB), aims to redesign a border rescue beacon prototype through idea generation and data, to save lives more effectively and deploy them in remote areas of the border region surrounding San Diego.

Speakers: Redesigning Border Rescue Beacons (RBRB)

Location: Casa de la Cultura

Don has retired five times since 1993, first from founding the Cognitive Science Department at UC San Diego, then working at Apple as a UX Architect, and later establishing UC San Diego’s Design Lab in 2020. Currently, he serves on the board of NN/g and The Don Norman Design Award and Summit charity. The essence of the Don Norman Design Award (DNDA) is rooted in the principles from Don Norman’s book, “Design for a Better World: Meaningful, Sustainable, Humanity Centered,” published by MIT Press in 2023, which underpins our organization’s philosophy. He is only 88 years old, so he looks forward to many more activities.

Location: CECUT – Sala Federico Campbell

Carmen Cuenca and Andrea Torreblanca, Executive Director and Director of Curatorial Projects respectively, will present how the Insiteart.org archive, launched to the public in 2019, serves as a vital tool for research and art preservation. The talk will highlight the archive’s use in reexamining over 250 artistic projects through new video productions and interviews, demonstrating its role in keeping art history alive and fostering cultural dialogue.

Location: Escuela Libre de Arquitectura

Lorena Santana is a certified organizational coach and consultant, lecturer, and researcher at undergraduate and graduate levels with over 25 years of experience. Her area of expertise lies in labor studies, organizational development, leadership, business model generation, and competency development for the Industry 4.0.

Speaker: Lorena Santana

Location: CECUT – Foro Luna

Sheba Najmi, Founder and Executive Director of Tech for Change, illustrates how global populism and nationalism reveal widespread disillusionment with governments, marked by a profound trust gap. Despite the challenges faced by the underprivileged with governmental services, Sheba’s work through Code for Pakistan and various civic technology initiatives shows a beacon of hope. Through her leadership, innovative solutions are bridging connections between citizens and governments, leveraging skills for significant social impact, and developing services tailored to community needs. Her efforts exemplify how design and technology can bridge the divide, offering practical lessons for making a difference in the public sector.

Speaker: Sheba Najmi

Location: CECUT – Sala de video

An online platform to showcase Tijuana’s diverse mural art scene. The page will include an interactive map pinpointing significant murals, offering details about each artwork and the respective artist. This project aims to enhance appreciation for Tijuana’s mural art among U.S. tourists and local residents.

Speaker: David Maung

Location: CECUT – Sala de video

Yee Foo Lai (Vincent) is a Singaporean Architectural/Industrial Designer based in New York, co-founder of Temporary Office, a multi-disciplinary design collaborative, known for ‘Touch the Valley’, a project that won the Lexus Design Award 2023. Their work in architecture includes ‘common-sky’, showcased at the Swiss Architecture Museum symposium. Lai is currently a Project Designer at Trahan Architects and holds a Master of Architecture from UC Berkeley and a Bachelor of Arts from NUS Singapore, where he was awarded the AKZO Nobel Gold Medal. He has worked at international firms like Adjaye Associates and SOM.

Speaker: Yee Foo Lai

Location: CECUT – Sala de video

 

“Transborder Type” emerges as a symbol of cross-border collaborative design, a creation for the World Design Capital Tijuana San Diego 2024. Designed by Diego Negrete (Tijuana) and Sean Kelley (San Diego), this typeface family represents not just a geographical union but also a fusion of culture, creativity, and innovation, reinforcing the message that design knows no borders. Presented by the Tijuana Design Week festival and the Typography Mexico (TMX) platform, it highlights its free accessibility under SIL OFL and Creative Commons licenses.

Location: CECUT – Sala Federico Campbell

Speakers: Diego Negrete and Sean Kelley

This panel invites experts to share how they visually conceptualize their projects, emphasizing production design as a key element of audiovisual narrative. It will focus on how design helps to tell stories, create worlds, and evoke emotions, analyzing the treatment of emotional, psychological, sociological, and historical themes from the script to achieve a unified aesthetic and visual coherence in cinematic works.

Panelists:

  • Daniela Schneider
  • Linda Ruiz
  • Elmer Figueroa Félix

Location: CECUT – Sala Carlos Monsivais

Acelerart is a permanent program that seeks to boost the Cultural and Creative Industries (CCI) in Tijuana, promoted by the Center for International Private Enterprise (CIPE) and CETYS University.

Location: CECUT – Foro Luna

As a collective comprised of PAAT, Perro y Arena, Hola Vicu, and Clever Studio, we first aim to migrate our ideas across the boundaries of other creative minds (cross-border). In the past, before legal borders existed, inhabitants shared knowledge, products, and emotions, wandering along the coast. We want to plant this idea from within so that its fruits may sprout in the near future, allowing us to navigate creative borders and find communal solutions.

Location: Restaurante Bhumi

Lizzie Zelter, born in 1996 in New York and currently based in San Diego, is an artist who runs Two Rooms, a gallery and project space. Her work, which includes paintings and installations, investigates everyday architecture and interior spaces through unusual perspectives, reflection, and fragmentation. Zelter holds a Master’s in Visual Arts from Columbia University (2022) and a Bachelor’s in Global Cultural Studies from Duke University (2018). She has exhibited widely in the United States and internationally, with her first solo exhibition in Tijuana, Mexico.

Location: Sala de Espera

Exploring Charles Glaubitz’s process from idea to visual, visual to painting, and painting to graphic narrative. Stories help us interpret reality, while symbols and metaphors reveal the unseen. By framing our interests in comic strips, we can create narratives that uncover the internal to the visible, extending beyond mere words and images.

Speaker: Charles Glaubitz
Location: CECUT – Sala Federico Campbell

Join an inspiring panel where the transformative power of lighting design in audiovisual storytelling will be explored. This discussion will shed light on how carefully designed lighting is not just a technical requirement but a profound narrative force that shapes emotions, defines characters, and builds immersive worlds. Discover the art and science behind lighting design and how it becomes a pivotal element in bringing stories to life on screen.

Panelists

  • Adrian Durazo
  • Marco Celis
  • Aleck Guzmán
  • Bianca Arvizu

Todos Somos Diseño is a multidisciplinary platform for the Spanish-speaking creative industry, primarily focused on the promotion of new creative minds. Through its offerings, it has positioned itself as a promoter and creator of content that finds an outlet in its own annual festival and podcast format.

Location: CECUT – Sala de video

Luis Fernando Sánchez Reyna, known in the art scene as happyxsnacks, is a Tijuana B.C. native whose creativity has blossomed into a unique artistic journey. He uses art as a lens to explore his identity, emotions, and life experiences. With an early background in video editing and content creation, the pandemic marked a turning point for Luis, pushing him towards a more introspective and expressive approach to art, exploring themes of transition, relationships, and meaning.

Location: Observatorio

Join the celebration at the “World Design Party” with the talented Tijuana artist Ceci Bastida! We are waiting for you in the legendary “La Estrella” ballroom for an unforgettable night of music and design. Let’s talk about design — let’s dance by design! Drinks available for purchase, many food options close by.

Location: La Estrella Ballroom

We inhabit the space of the Mexico Dance Conservatory through body, dance, and ceramics, aiming to activate the senses through observation. An artistic collaboration between Tijuana Dance Company, Manuella Dalle, and Dimitri Chamblas.

Presenters: Tijuana Dance Company, Manuella Dalle, Dimitri Chamblas

Location: Conservatorio de Danza México

DAY 5

Sunday, May 5, 2024

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Limited Shuttle service from San Diego to CECUT (Tijuana, MX) is available on Sunday (5/5).  Only 45 spots per day are available, pick up time at 8 AM in SD and return to SD at 9 PM. Must have a valid passport. Get tickets here.

Get tickets for the shuttle service: https://whova.com/portal/registration/world1_202407/

Shuttle Times from the Tijuana side of the border to CECUT: 8:30 AM, 11:00 AM, 1:00 PM, 3:00 PM, 5:00 PM

Shuttle Times from CECUT to TJ border: 10:00AM, 12:00 PM, 2:00 PM, 4:00 PM, 6:00 PM

The pick-up point will be at across the Tijuana Border at ABC Tijuana Line Terminal and Drop-off at CECUT.

More details are available once the purchase is made. Check out our FAQ for further questions.

Christopher Hawthorne is a renowned architecture critic, educator, and filmmaker. From 2018 to 2022, he served as the first Chief Design Officer of the City of Los Angeles, overseeing the design of major construction and infrastructure projects, and launching initiatives in housing, urban planning, civic memory, and public art. As the architecture critic for the Los Angeles Times from 2004 to 2018, his work has also been featured in The New York Times, The New Yorker, and The Atlantic, among others. Co-author of “The Green House: New Directions in Sustainable Architecture,” Hawthorne has taught at prestigious institutions and collaborated with KCET-TV, earning two Emmys for his documentaries on architecture and urbanism in Los Angeles.

Location: CECUT – Sala Federico Campbell

English session, Spanish translation available 

Alejandro Magallanes, from Mexico City and a graduate of the National School of Plastic Arts, specializes in the creative fusion of letters and images, for both commissions and pleasure. The author of ten children’s books, two poetry volumes, and artist’s books, his work ranges from book and poster design to animations and collages, with international recognition and monographs published in China, Spain, and Germany. A member of the International Graphic Alliance since 2004, his work challenges the notion that a picture is worth a thousand words, exploring the deep connection between images and emotions.

Location: CECUT – Sala Federico Campbell

Spanish session, no translation 

BOSQUE (FOREST), created by Fernanda Uribe, goes beyond a mere enchanted garden installation; it’s an immersive design experience where sculpture and functional design blend in perfect harmony. Featuring handmade miniature ceramic sculptures, this immersive installation draws inspiration from the rich biodiversity of forests and jungles. Here, imaginary plants, flowers, fungi, and insects come to life through the sculptures, stimulating all senses.

Location: Observatorio

“Design Technology and Digital Production, An Architecture Anthology” is a publication from Routledge Taylor and Francis Group. This work is a detailed analysis of theoretical and technological concerns in architecture over the last decade, compiling projects and essays that mark the transition from the first to the second digital turn. The volume features contributions from distinguished architects, academics, and critics, providing a rigorous and updated view of the discipline, especially through the lens of the recent post-digital perspective.


Denise Luna Acevedo, and Alejandro Santander Amaya will engage in dialogue about this book, addressing topics such as artificial intelligence, robotics, and the importance of various pedagogies in architecture. With their chapter “Architecture as Worldmaking”, Denise and Alejandro contribute to the work, exploring the ways in which new architectures will shape our future.

Speakers: 

  • Denise Luna Acevedo
  • Alejandro Santander Amaya

Location: CECUT – Sala de video

Spanish session, no translation 

Carlos Sánchez, a distinguished Mexican automobile designer with roots in Mexico City and Tijuana, has built his career in Europe, notably in Turin, Italy. Educated at the Art Center College of Design and starting at Volkswagen Mexico, he excelled in automotive design both in Germany and Mexico. In Turin, he worked at the IDEA Design Institute and as assistant Chief Designer at Italdesign-Giugiaro, contributing to significant projects like the Lamborghini Gallardo. He is currently the Design Project Manager at Pininfarina SpA, the studio behind Ferrari. A motorsport enthusiast, he has been involved in major sporting events and contributed to the SENNA movie and the publication of an award-winning book.

Location: CECUT – Sala Carlos Monsivais

Spanish session, English translation available 

Join Miles & Louie for ‘Welcome Home,’ a series of events, talks, and workshops for TJDW.  Start Sunday off with #CoffeeLoverTakeover featuring coffee w/Danie Brewing.

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

Latin America is ground zero for planetary emergencies. The urgency to confront, design, and intervene in a world of asymmetrical crisis has exalted existing practices to engage in the frontlines of change. The design for better worlds and a healed planet begins and ends in Latin America.


Three invited panelists will engage in a discussion to invoke and provoke thinking about technologies from Latin American worlds.


Panelists

  • Juaniko Moreno
  • Carolina Crespo (ORU)
  • Max Matus

Moderated by Alejandro Santander

Location: CECUT – Sala de video

Spanish session, no translation 

Giacomo Castagnola, founder of Germen Estudio and expert in creating museographic experiences, will share his insights. With a background from MIT and hailing from Lima, Castagnola has ranged from Tijuana/San Diego to Mexico City, pushing the boundaries of traditional museography. His approach transforms museum visits into dynamic and memorable experiences through the innovative use of materials and construction systems that enhance the interaction between the artwork, the viewer, and the museum space. Germen Estudio specializes in art exhibitions, anthropology, and community narratives, advocating for active and versatile museography.

Location: CECUT – Sala Federico Campbell

Spanish session, English translation available 

Join the discussion panel hosted by Design City, where the concept of the “Citizen Designer” will be explored. This concept views the city’s residents as experts in urban design.

CECUT – Foro Luna

Spanish session, no translation 

In 1974, amid environmental and urban challenges, Donald Appleyard and Kevin Lynch introduced “Temporary Paradise?”—a visionary plan for the San Diego-Tijuana region, warning of its potential fleeting beauty without careful management. Over 50 years, this plan has guided sustainable, livable, and equitable growth. As we mark its 50th anniversary, coinciding with the San Diego-Tijuana designation as the 2024 World Design Capital, Dr. Bruce Appleyard, Donald’s son, reflects on its lasting impact and its role in current cross-border urban planning initiatives.

Speaker: Bruce Appleyard

Location: CECUT – Foro Luna

English session, no translation 

Jorge Alderete, also known as Dr. Alderete, is a prominent Argentine graphic artist, illustrator, and designer. He has lived in Mexico since 1998, where he co-founded the Vértigo Gallery. He also plays the theremin and performs live drawing with Sonido Gallo Negro. A member of the Alliance Graphique Internationale since 2015, his work has been featured in Taschen publications such as “Illustration Now!” and “Latin American Graphic Design”. He was supported by Mexico’s National System of Creators (FONCA) from 2018 to 2021.

Location: CECUT – Sala Carlos Monsivais

Spanish session, English translation available

Imagine a world where citizens have a real and direct voice in the decisions shaping their lives. What would your community look like if local residents had the final say on park designs, street colors, or the quality of education? Plugin Democracy represents a bold experiment in open-source governance. This platform provides communities with the tools to break free from the constraints of traditional representative systems, embracing the power of direct and participatory democracy. The purpose of Plugin Democracy is to offer these tools to explore that possible world.

Speaker: Joseph Gregory Martínez

Location: CECUT – Foro Luna

Spanish session, no translation 

Join Music Director Pavlo Getman and students of the Tijuana Youth Symphony along with guest musicians from the San Diego Youth Orchestra in performances of classical music and popular songs. They will also perform the work co-commissioned for the World Design Capital 2024 “Unlimited” by composer Andrés Martín.

Location: CECUT – Sala Federico Campbell

Kid Friendly event

Closing BBQ with burgers by Ghost Burgers and ice cream by Attaboy.
Exclusive menu and flavors for the event.

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

This discussion panel serves as an open window to the projects and aspirations of four young entrepreneurs. It’s an invitation to reflect on the crucial role of design in shaping a more sustainable, inclusive, and creative future. Through their personal stories, encounters with challenges, and visions for the future, we’ll discover how design is sculpting the world around us.


Speakers:

  • Elia Figueroa, Dear Honey
  • Emiliano González, Proyecto Anda
  • Victoria Rangel, Paper Panas
  • Ana Jocelyn Reyes, Proyecto Lunamoto

Location: CECUT – Sala de video

Spanish session, no translation 

As a collective comprised of PAAT, Perro y Arena, Hola Vicu, and Clever Studio, we first aim to migrate our ideas across the boundaries of other creative minds (cross-border). In the past, before legal borders existed, inhabitants shared knowledge, products, and emotions, wandering along the coast. We want to plant this idea from within so that its fruits may sprout in the near future, allowing us to navigate creative borders and find communal solutions.

Self guided installation located inside Restaurante Bhumi

This series of audiovisual screenings features projects distinguished by their production design, cinematography, lighting, and visual effects, all crucial elements in storytelling. The showcase includes short films, music videos, commercials, and more, aiming to display the audiovisual richness of Tijuana and San Diego.

Location: CECUT – Sala de video
 
 

Ceramics workshop given by Cono.06 in collaboration with Furansu and M&L. Special snacks from Algo Groovy during the event. Limited capacity: 20 people. Cost: $1,200 MN

RSVP HERE

They’ll be waiting for you at their home, Maison Louie.

Miles & Louie, a brand from Tijuana that is committed to slow fashion: well-made shoes and accessories, like those of yesteryear.

 

Disclaimer: Registration is required to attend any of the World Design Festival  Powered by TJDW events. Please be aware that events and times are subject to change, we encourage you to check back often and download the Whova event app to be up to date!

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Get the World Design Festival Powered by TJDW Event App!

Make the most out of your World Design Festival experience. Download the World Design Festival Powered by TJDW event app and get access to exclusive features.

  • Navigate the event agenda and logistics, even without Wi-Fi or data.
  • Access useful information like ridesharing and local attractions through the Community Board
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  • Participate in event activities through session likes, comments, ratings, live polling, tweeting, and more

World Design Festival is Powered by Tijuana Design Week

Tijuana Design Week (TJDW) is a diverse organization based in Tijuana, Mexico, that brings together designers, artists, architects, animators, illustrators, and design leaders for a week-long annual event. Through innovative workshops, keynotes, exhibitions, and city activation, TJDW aims to highlight Tijuana’s amazing talent and community and create a space where ideas can collide.

How to Get Here!

Tijuana is located in the northern part of Mexico, in the state of Baja, California. With beautiful mountain tops, serene deserts, and an amazing gastronomic and vibrant business sector, Tijuana is a diverse city with immense talent and possibilities. With two major airports nearby, Tijuana International Airport and San Diego International Airport, and a cross-border access, it’s incredibly easy to travel to Tijuana and take part in the World Design Festival Powered by TJDW. Find out how to travel to Tijuana and find the best accommodation for you and your team.

FAQ

No, you may attend any days or sessions you please with registration and RSVP that can be placed through the Whova Event App, but please be aware that all events are subject to space capacity at a first come, first serve basis. We will notify attendees on the Whova App when spaces have reached capacity.

Attendees will be responsible for their own transportation for all 5 days of the event.

However, in partnership with MexiCoach, there will be two shuttle options:

  1. Limited Shuttle service from San Diego to CECUT (Tijuana, MX) is available Friday (5/3), Saturday (5/4), and Sunday (5/5).  Only 45 spots per day are available, pick up time at 9 AM in SD and return to SD at 6 PM. Must have a valid passport.

  2. Shuttle Service on the Tijuana side of the border to CECUT. This is a great option for attendees looking to park or take the trolley by the border and cross on foot. Shuttles will run every 2 hours starting at 8:30 AM til 5 PM.

    1. Shuttle Times from the Tijuana side of border: 8:30 AM, 11:00 AM, 1:00 PM, 3:00 PM, 5:00 PM
    2. Shuttle Times from CECUT to TJ border: 10:00AM, 12:00 PM, 2:00 PM, 4:00 PM, 6:00 PM

To guarantee your spot on the shuttle, please purchase your ticket beforehand here

The pick-up point will be across the Tijuana Border at the Baja California Railroad Company Parking Lot (click here to learn how to walk there from Ped East) and Drop-off at CECUT.

Yes, we accept Mexican Pesos and USD. If paying with Mexican pesos it will be converted to USD according to most current rate.

We’re celebrating the diverse region of Tijuana San Diego,  tickets to the World Design Festival Powered by TJDW for free thanks to our wonderful organizers and partners. With a ticket you get access to world-class designers from Mexico, the US, and Internationally. Each ticket will get you access to sessions for the certain day(s) you’ve registered,  however, events are on a first-come first-served basis. We advise you to arrive early to guarantee a spot. 

Please refer to our “How to Get to World Design Week Powered by TJDW” page with full details on different transportation options, hotel recommendations, and travel tips.

It is highly preffered that you download the Whova app. Through the app you will get World Design Festival Powered TJDW announcements, have the ability to create your own agenda, chat online with speakers and other attendees and see events happenings at World Design Festival. You also have the option to view the schedule on Whovas desktop option.

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