The WDC 2024 program invites everyone to celebrate the San Diego Tijuana region, showcasing our collective design achievements, fostering connections through design, and inspiring collaborative action to tackle our community’s challenges.


Elevate the contributions of designers across diverse fields and embrace the expansive concept of design in all its forms.

Inspire all members of our communities to explore the myriad ways in which design enriches our lives.

Empower our entire community with the essential tools to apply design thoughtfully, effecting positive transformations in our environment, circumstances, and quality of life.

Celebrate the rich history of design and innovation in our region, recognizing its profound positive impact.

Unify our cross-border community through the power of inclusive design practices.


CECUT - Centro Cultural Tijuana, Sala de Juntas del CUBO
Wed, 28 Feb 2024

A celebration and media workshop-press conference to present the WDC 2024 Program. Our San Diego Tijuana communities will celebrate receiving the World Design Capital designation for 2024 in a program that includes: ○ Multidisciplinary community performances ○ Launch of WDC 2024 World Design Spotlight ○ Launch of World Design Spotlight videos featuring stories by Taylor Guitars, CBX, and CECUT

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San Diego Tijuana
Wed, 28 Feb 2024 - Tue, 31 Dec 2024

The World Design Spotlight will showcase a carefully curated selection of design stories that shape our region. Through digital content capsules, we will share inspirational stories that highlight design-driven innovations, designers, design firms, design studios, and projects in the San Diego Tijuana region.

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World Design Festival
Tijuana, Mexico
Wed, 01 May 2024 - Sun, 05 May 2024

Expanded Present. Interweaving past, present, and future within design. The World Design Festival powered by Tijuana Design Week will be a five-day event, and will engage the cross-border community and international visitors to experience design in Tijuana through multiple programmatic activities, which include lectures, design exhibitions, public design workshops, and design studio open houses. The World Design Festival is held in partnership with Tijuana Design Week, organized by Enigma Creative.

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Belonging: a shared responsibility for radical inclusion. The World Design Experience powered by Design Forward Alliance & San Diego Design Week is a seven-day event celebrating design across the San Diego Tijuana region. A community-led event that features programs such as live community discussions, design studio tours, workshops, lectures, exhibitions, films and podcasts from all disciplines of design. The World Design Experience will be powered by San Diego Design Week, organized by Design Forward Alliance in collaboration with Mingei International Museum.


Beyond Boundaries is a two-day conference offering a global platform for the exchange and evolution of ideas, insights, and best practices from various countries, regions, and cities actively engaged in developing, launching, and maintaining effective design-led urban policies.


Tijuana, Mexico
Fri, 15 Nov 2024

The World Design Network of Cities Meeting is a forum for public administrators, including the Chief Design Officers of WDC designated cities. Led by WDO, the meeting provides an opportunity for this unique cluster of WDC 2024 designated cities to maintain an active dialogue about the effective use of design. Leaders of other design effective cities may also be invited to attend this event.

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San Diego, California
Sat, 16 Nov 2024

The WDC Convocation Ceremony is a symbolic event highlighting the official “handover” of the WDC title from WDC San Diego Tijuana 2024 to the next host city. This event is a celebration that includes city officials, World Design Organization leadership, community stakeholders, media, political leadership and WDC 2026 planning team. The ceremony provides WDO with the opportunity to recognize those who contributed to the success of WDC San Diego Tijuana 2024 and share the preliminary findings of the Impact Study.

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Among the selected initiatives, you’ll discover a diverse range of projects, events, exhibitions, activations, and symposia, many of which will offer opportunities for your active participation and engagement. We’ll soon publish event details for the Community Program and announce opportunities for participation on our website and Official Calendar of events.


The WDC 2024 Club, is an inclusive community for young people from diverse backgrounds, connecting aspirations with initiatives for a lasting impact. Together, let's design a future that reflects the spirit of our region.

WDC 2024 Club

The program offers multiple funding categories for activities, such as programs, projects, events, and festivals open to the public that align with World Design Capital 2024 Focus Areas.


The Legacy Program is the future-focused extension of our vibrant community program which prioritizes investment and support for initiatives with the potential to bring about long lasting transformative regional change. These impact projects aim to leave behind a transformed border landscape that is more inclusive, environmentally responsible, and economically prosperous for current and future generations.

Legacy Program