We are World Design Capital 2024

We’re committed to design a better future




It’s begun! World Design Capital San Diego Tijuana 2024 is a once-in-a-lifetime opportunity to shape the future of our region through the power of design.

By showcasing our region as a global hub for design, innovation, arts, and culture, WDC 2024 will foster lasting economic, social, cultural, civic, and environmental impact.

Join the Community



Grab the images to discover more of our program!

You are invited


In 2024, our program will take place across the San Diego Tijuana region featuring hundreds of interactive design experiences for all — from multi-disciplinary performances, to innovative art exhibitions, to thought-provoking conferences and beyond.

Join us throughout 2024 to celebrate design in action across the San Diego Tijuana region!


San Diego Tijuana
Wed, 28 Feb 2024 - Tue, 31 Dec 2024

The World Design Spotlight will showcase a carefully curated selection of design stories that shape our region. Through digital content capsules, we will share inspirational stories that highlight design-driven innovations, designers, design firms, design studios, and projects in the San Diego Tijuana region.

Learn More

World Design Festival Powered by TJDW

The World Design Festival, powered by Tijuana Design Week 2024, presents a dynamic program exploring cutting-edge themes with creativity and innovation.

San Diego, California
Thu, 19 Sep 2024 - Wed, 25 Sep 2024

Belonging: a shared responsibility for radical inclusion. The World Design Experience powered by Design Forward Alliance & San Diego Design Week is a seven-day event celebrating design across the San Diego Tijuana region. A community-led event that features programs such as live community discussions, design studio tours, workshops, lectures, exhibitions, films and podcasts from all disciplines of design. The World Design Experience will be powered by San Diego Design Week, organized by Design Forward Alliance in collaboration with Mingei International Museum.

Learn More

San Diego, California
Tue, 12 Nov 2024 - Wed, 13 Nov 2024

Beyond  Boundaries, is a 2 day conference that provides a global platform for the evolution and exchange of ideas, insights and best practices from different countries, regions, and cities actively involved in developing, launching, and maintaining effective design-led urban policies, via panels, workshops and a signal speaker series. Its aim is to shape the future and enhance the well-being of urban inhabitants. As the world changes, policy will evolve too.  Join us as we seek to move beyond boundaries to design a better future. Can designing policy re-shape our world?

Learn More

Tijuana, Mexico
Fri, 15 Nov 2024

The World Design Network of Cities Meeting is a forum for public administrators, including the Chief Design Officers of WDC designated cities. Led by WDO, the meeting provides an opportunity for this unique cluster of WDC 2024 designated cities to maintain an active dialogue about the effective use of design. Leaders of other design effective cities may also be invited to attend this event.

Learn More

San Diego, California
Sat, 16 Nov 2024

The WDC Convocation Ceremony is a symbolic event highlighting the official “handover” of the WDC title from WDC San Diego Tijuana 2024 to the next host city. This event is a celebration that includes city officials, World Design Organization leadership, community stakeholders, media, political leadership and WDC 2026 planning team. The ceremony provides WDO with the opportunity to recognize those who contributed to the success of WDC San Diego Tijuana 2024 and share the preliminary findings of the Impact Study.

Learn More

Among the selected initiatives, you’ll discover a diverse range of projects, events, exhibitions, activations, and symposia, many of which will offer opportunities for your active participation and engagement. We’ll soon publish event details for the Community Program and announce opportunities for participation on our website and Official Calendar of events.


The WDC 2024 Club, is an inclusive community for young people from diverse backgrounds, connecting aspirations with initiatives for a lasting impact. Together, let's design a future that reflects the spirit of our region.

WDC 2024 Club

The program offers multiple funding categories for activities, such as programs, projects, events, and festivals open to the public that align with World Design Capital 2024 Focus Areas.


Design a Better Future

Our mission to design a better future is inseparable from our commitment to JUSTICE, EQUITY, DIVERSITY, AND INCLUSION. It is central to our mission that every individual has full opportunity to thrive in the many different kinds of communities in which we live, work, and design.

Dismantling barriers to resources and opportunities in society so that all individuals & communities can live a full & dignified life.

Allocating resources to ensure everyone has access to the same resources & opportunities. Equity recognizes that advantages and barriers—the ‘isms’—exist. Equity is the approach & equality is the outcome.

The differences between us based on which we experience systemic advantages or encounter systemic barriers to opportunities.

Fostering a sense of belonging by centering, valuing, & amplifying the voices, perspectives & styles of those who experience more barriers based on their identities.


We extend our deepest gratitude to World Design Organization (WDO)® and the five organizing partners of the World Design Capital 2024.

Join our community
on social media