Cross Border Xpress (CBX)
Jorge Goytortúa, CEO of Cross Border Xpress, architect Ricardo Legorreta, and Juan Carlos Rivas, Director of Public Relations & External Affairs, share the story of a project that has redefined travel and connection in the San Diego Tijuana region.
Cross Border Xpress (CBX) is more than a bridge—it’s a gateway that links two vibrant communities. What started as an ambitious vision for a binational airport has become the leading entry point for air travelers between California and Mexico.
Despite regulatory challenges and hesitations, CBX has proven what can be achieved when private initiatives, government collaboration, and community partnerships come together.
It’s a symbol of unity, enabling families, workers, and students to move seamlessly across the border every day. As part of World Design Capital San Diego Tijuana 2024, CBX demonstrates how design and innovation elevate communities and create a lasting impact on both sides of the border.
World Design Spotlight
