Art Scene Baja’s initiative in Tijuana and San Diego celebrates regional cultural richness, promoting arts, design, and architecture, driving economic development, and fostering local industries. On this edition by honoring the identities of Tijuana, Rosarito and San Diego, it strengthens community pride and cohesion. Enhancing cultural diversity understanding, it offers cross-border collaboration opportunities. VIP Cultural Tours, guided by Dr. Berenice Martínez and Ligia Santillán, providing personalized experiences for people, connecting them with local artists of the region. Prioritizing safety and responsible tourism, it empowers local participation and fosters cultural ties during the Tijuana -Rosarito, ART SCENE BAJA Tour as part of the community of WDC2024.