In this episode, Máximo Escobedo, Creative Director of Maximo Creative Communications, and Scott Robinson, WDC 2024 board member and CEO of FreshForm, take us through the journey of creating a brand that reflects the region’s culture, resilience, and unity. From Maximo’s typographical explorations inspired by bilingualism to Scott’s insights on the 15-month bid design and research process, this episode dives into how design brought our communities together to make this designation possible.