A Place for the EXCHANGE of Human Experiences Un lugar para el INTERCAMBIO de experiencias humanas Every World Design Capital creates a unique structure for its year, serving as a vibrant space showcasing regional design. This year, "Plaza de Panama" has been chosen as the site for the 'EXCHANGE Pavilion,' which will be the main gathering spot for the San Diego-Tijuana region. Designed by Heleo Architecture with Daniel Ruanova Studio, the Pavilion represents the deep connections between our cross-border communities.

Every World Design Capital has the opportunity to create a structure to be utilized during the designation year as an activated space and representation of design in the region. 

Representing the unique cultural and creative synergy between San Diego and Tijuana, the EXCHANGE Pavilion was conceived through WDC 2024’s invitation to designers, artists, architects, and creative teams from San Diego and Tijuana to submit proposals. Heleo Architecture + Design and Daniel Ruanova Studio were selected to bring this vision to life.

Activities at the EXCHANGE Pavilion included 60+ talks, presentations, pop-up exhibits, and installations from community partners on both sides of the border.

The EXCHANGE Pavilion was a partnership of WDC 2024 and the City of San Diego, and funding for the pavilion was made possible by the City of San Diego.

Relive the Experience!