Designing the future of cross-border mobility

Where and When

Thu, 03 Oct 2024 • 8:00 am

Location

WDC Pavilion Balboa Park, El Prado, San Diego, CA 92101

About

Impact Project

The dynamism of the San Diego – Tijuana region has its Ports of Entry at capacity impacting people’s lives, health, shared environment, economy, and inclusion. The SMARTlane, powered by SBS, rethinks how commuters interact with the cross-border nature of the region, connecting port infrastructure with travelers for just-in-time arrivals before border checkpoints. The SMARTlane introduces the FastPass 2.0; a seamless digital experience that balances the security aspects with the travel needs of thousands by managing arrival times for controlled border wait times, spreading opportunities across social tiers, cultural exchange, and a sustainable future.

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