Art Scene Baja’s initiative in Tijuana and San Diego celebrates regional cultural richness, promoting arts, design, and architecture, driving economic development, and fostering local industries. On this edition By honoring the identities of Tijuana, Ensenada, Valle de Guadalupe, and San Diego, it strengthens community pride and cohesion. Enhancing cultural diversity understanding, it offers cross-border collaboration opportunities. VIP Cultural Tours, guided by Dr. Berenice Martínez and Ligia Santillán, provide personalized experiences for 12 to 18 people, connecting them with local artists, designers, and architects. Prioritizing safety and responsible tourism, it empowers local participation and fosters cultural ties during Design Week Tijuana and WDC2024.
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